Final Business Plan Feedback

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Critique

A thoughtful retrospective. 

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Executive Summary

 1st paragraph, 4th sentence . . . “The proceeds of these shows are currently used to purchase additional crafts from the artisans.”  What does this mean?  I would have thought the proceeds went back to the artisans, which is how they make money.

 

Nice short summary.  I’d still like to get a better picture of the “plight” (may be a strong word) of the people in the Appalachian area and how Red Bird helps them.  I don’t think I’ve felt enough emotion at this point for my heart strings to push my hand into my pocket.  Your main objective of your business plan is to solicit charitable donations. 

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General Description of Business

Ah, now I know more about Red Bird.  At this point, I’d like to know more about the kinds of crafts that are made.  The executive summary also has more info about the craft shows, mail catalog, etc.  Since the executive summary is meant to summarize info from the plan, this kind of information should be repeated here (not just in the executive summary).

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Goals and Strategy

Wow, even more info about Red Bird . . . a school, medical clinic, family ministry, senior citizen center . . . what do I make the check out to? (But, did I ever read past the executive summary??)

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Product/Service Description

Very good.

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Market Description

Hmmm . . . expansion opportunity for B2B . . . Red Bird to church consigners??

 

The paragraph on average annual income is out of place in this section and a bit confusing because it seems out of context.

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Competition

Good.

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Marketing and Selling Strategy

Good.

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Organization and Management

Fine

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Financial Projection

Good.

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Capitalization Plan/Use of Funds

Good.

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Assumptions and Risks

Good.  I agree that it is a pretty low risk proposition.

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How It All Hangs Together

Business Plan Synergy/Effectiveness . . . am I sold on your idea after reading this?

I like the screen shots and the picture of the mission.  I still suffer >from the emotion stuff that I mentioned above.

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